Effectively estimating student enrollment and recruiting students is critical to the success of any university. However, despite having an abundance of data and researchers at the forefront of data science, traditional universities are not fully leveraging machine learning and data mining approaches to improve their enrollment management…

Carol Harrison is the registrar at the College of Southern Maryland, and back in the days of paper, she used to have a problem: keeping track of students' records, especially as they moved from one department to another, and through one process or system after another. It wasn't that the records disappeared; they were just, well, occasionally hard…

The Internet, World Wide Web, and CD-Roms appear to have the potential to help meet higher education recruitment managers' needs to recruit better students while reducing costs for their institutions. No one is certain where technological innovation will lead, but they are altering enrollment managers' practices and organizations. (Author/MKA)

Colleges and universities must seek or develop the most competitive enrollment management tools in order to reach and admit qualified students. However, institutions that utilize transactional Web features are more effective if they can personalize services by providing useful customized information in real time for the prospect. Well crafted high…

Describes the origins and development of the University of Dayton (Ohio) interactive World Wide Web site for undergraduate admission, credited by the enrollment management staff for the success of online recruiting at the institution. The Web site includes international admissions information and an electronic mailing list for interested users.…

In responding to internal and external pressures for accountability in higher education, especially in the areas of improved learning outcomes and student success, IT leaders may soon become critical partners with academic and student affairs. IT can help answer this call for accountability through "academic analytics," which is emerging…

The StudentPal program is a student tracking system developed jointly by the Multicultural Affairs program and High Technology Center at Glendale Community College, in Arizona. The program uses computer-assisted tracking to target students and various student characteristics and identify at-risk factors to improve the retention and success of…

This final report describes results of a planning grant for the "Flashlight" project, an effort to develop, test, and disseminate evaluation procedures that a postsecondary institution or department could use to periodically assess its evolving educational strategies, in particular strategies supported by use of computing, video, and…

This guide is designed to share the experiences of 25 British further education colleges and adult education services that have developed demonstrably successful strategies to improve student retention. An introduction discusses the report's background, content, and format. The format mixes thematic presentation with mini-case studies and…

"Chronicle of Higher Education" presents an abundant source of news and information for college and university faculty members and administrators. This April 30, 2004 issue of "Chronicle for Higher Education" includes the following articles: (1) "Why Michigan State Opted Out" (Eddington-Shipman, Richard); (2)…

This book, which is intended for individuals involved in recruiting and teaching students in open and distance learning (ODL) situations, examines academic and nonacademic student support issues in ODL. The following are among the topics discussed in the book's 14 chapters: (1) models and definitions of ODL systems; (2) rationale for student…