Determining best practices for graduate enrollment requires continuous dedication by graduate enrollment personnel to identify innovative and relevant recruitment strategies to attract potential graduate applicants. The dynamic landscape of higher education creates further complexity as these best practices must also align with institutional…

This study examines the impacts of Chicago's Universal Pre-K (UPK) expansion on the operational dynamics of preschools across setting types from the perspective of administrators. Specifically, we explore how Chicago Public Schools (CPS) principals and and Community-Based Organizations (CBOs) directors experienced the implementation of UPK.…

This study applies demand theory to investigate how college discounting practices impact student enrollment across income categories for members and affiliates of the Council for Christian Colleges and Universities. The dependent variable for this study, student enrollment by income category, comes from the Student Financial Aid and Net Price…

Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

The purpose of this project was to explore the impact of receiving nudges (notifications) on enrollment in the On My Way Pre-K program. Past research suggests that nudging is a way to positively impact behavior. Using text messaging, families who demonstrated an interest in On My Way Pre-K (either through completing the initial application or…

As school choice increases, parents are expected to act like consumers choosing from a school marketplace. However, to what extent do parents understand and enact this new role? Drawing on organizational theory, we examine the mismatch between the ostensive (ideal) and performative aspects of the school choice enrollment routine. Analyzing…

Texas's current definition of continuous enrollment does not sufficiently capture the benefit of stable educational experiences. Broadly, Texas defines continuous enrollment as remaining in the same school district for several years. Its definition does not take into consideration changing schools within districts or students who leave and return…

Tuition discounting has been a long-standing practice among colleges and universities. Its roots can be traced to the beginnings of the 1970s, and its use has continued to increase and expand in the decades following. However, despite its widespread use, the research is inconclusive whether tuition discounting has been an effective strategy to…

This study investigates how universities can increase enrollment by advertising anxiety resources to prospective students during the college search process. Anxiety is classified as a mental health crisis on today's college campuses and is the leading concern for college students. There are eight major factors associated with anxiety among college…

The School of Management (SOM) at Union Graduate College (UGC) used student trajectories to forecast both individual course and total enrollments within and across various student categories. (The term "trajectory" refers to the enrollment pattern of the average student in a particular category.) The trajectories and the resultant…

For many open-enrolled higher education institutions, including community colleges, enrollment is dropping each semester creating significant financial challenges. While much research literature focuses on four-year colleges, little is known about the students who seek to enroll at community colleges. What is known is often evaluated using college…

College promise programs, or place-based scholarships, are aimed at helping students attend and afford higher education. The American Dream Scholarship (ADS), offered by Miami Dade College (MDC), is a promise program that covers tuition and fees for the first 60 credits of an associate degree for students residing in and graduating from high…

As a naïve young manager at a 30,000-student college, Jeffrey Levine vowed that if he ever participated on university cross-departmental teams building on a strong foundation from both student affairs and enrollment management (EM), he would never miss an opportunity to engage key faculty, senior leadership, and academic affairs leadership. Levine…

Registrars and other university offices are integral to students' full life cycle, from prospective students to alumni. In this more encompassing definition of enrollment management, registrars perform a number of duties that overlap with the objectives of enrollment management. This perspective paper analyzes the changes in the historic…

The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of application and acceptance. Findings suggest that women applicants noted affective factors related to…