Most discussions of higher education research in the last four decades have focused on expanding higher education, including increasing access, equity, and quality. However, the growth of higher education enrolment has slowed in many advanced higher education systems since the achievement of massification, with enrolment declining more…

Access to higher education is often competitive, and much attention has been placed on the question of admission decision-making in such high stakes situations. We identify various approaches to distributive justice and consider these under the framework developed by Pike distinguishes between 'egalitaria' (everyone gets the same); 'necessitia'…

Contextual admissions schemes are commonly used across the United Kingdom (UK) for admission into higher education (HE) institutions. These schemes consider an applicant's background and circumstances alongside academic achievement to provide a fairer evaluation of progression into university. Several contextual factors have been considered by HE…

Portugal, a semi-peripheral player in international student mobility (ISM), has historically attracted few international students. Against a significant growth in international enrolments in recent years, this paper explores the institutional strategies underpinning this expansion in 13 Portuguese higher education institutions with the highest…

Strategy is planning about survival in a tough and competitive environment, and strategic enrollment management (SEM) is about higher education institutions exerting influence on student enrollment to generate tuition revenue. Although the global environment of the 21st century provides opportunities for improving enrollment from various parts of…

Purpose: The purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine. Design/methodology/approach: In the article, the authors used the literature review…

This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on…

Nursing programs across North America are typically significantly oversubscribed, resulting in inflated admitting averages thus making it an unattainable profession for many qualified students. This article proposes a lottery-based admissions process, whereby students who meet established selected criteria for entry would be selected at random…

This empirical study presents a thematic analysis of the Strategic Enrollment Management (SEM) framework from the perspectives of senior managers and program manager in Hong Kong. Data were collected from 25 in-depth interviews with self-financing institutions in Hong Kong. They were processed qualitatively through thematic analysis. The study has…

Dropout of university students can have negative consequences for students' futures as well as for university income. University systems with a multiple enrollment policy may offer students benefits, such as a second chance to graduate instead of dropping out. However, little is known about the outcome constellations (graduation, dropout) of…

Leading through a pandemic shifted how enrollment management offices leverage their global networks. At New York University (NYU), leaders identified: what it is like to manage a crisis that affects campuses in different time zones; how data is used to develop strategic enrollment management (SEM) plans; and how virtual tools, communications, and…

This article highlights the challenges, triumphs, and setbacks experienced by a mid-sized, public institution in Eastern Canada that is now more than two years into the SEM process. It shares how a team built a sense of urgency in an institution with historically-low retention rates and developed a variety of strategies and structures to improve…

International students are an important component of the host country and universities bringing economic, social, and community contributions. International students are the most vulnerable students with challenges related to academic expectations, language proficiency, and socio-cultural integration. This study explores the challenges of…

The "Fall 2024 Snapshot on International Student Enrollment" findings are based on responses from over 690 U.S. higher education institutions on current patterns in international student enrollment as of fall 2024. The report, conducted by the Institute of International Education (IIE) and ten partner higher education associations,…

Shanghai has always led college entrance examination reform in China, and has piloted the new round of college entrance examination reform for 5 years. At present, the comprehensive quality evaluation of general high school students has been carried out on a regular basis, and the comprehensive quality evaluation information of graduates of the…