The relationship between central and academic units can cause tension within an institution as there is a desire to define ownership over activities, policies, and processes associated with enrollment management (e.g., recruitment, admissions, academic scheduling). This article proposes a new enrollment planning model that can be used to navigate…

Demographic challenges, increased competition, and many other issues have resulted in trying times for all campus leaders, but especially for those who hold leadership roles in enrollment management. While there are numerous leadership texts that can be helpful in navigating these challenges, the author details two texts that have been incredibly…

The study addresses the widening income and racial access gap in higher education resulting from enrollment management teams' operationalization of academic capitalism. The study focuses on the local, micro level, emphasizing how enrollment management leadership teams make sense of enrollment management, recognizing that enrollment management and…

Strategic Enrollment Management (SEM) is an emergent and evolving field in higher education (HE). While the concept has often been researched as a system or process implemented by an institution of HE to optimize enrollment, this study examined the professionals that currently lead or aspire to lead those systems. The HE competencies areas that…

From the founding of the first colleges in colonial America to the modern-day institution, the question of who is meritorious enough to gain admissions to an institution has always relevant. The early colleges and universities utilized gender, status, and profession to help decide who should enter an institution. Currently, the formula is more…

This study explored the concept of phygital within enrollment management, examining its transformative impact on the student journey. Phygital, a blend of physical and digital experiences, serves as a focal point of this research in addressing a notable gap in existing literature. This research involved a two-phase exploratory qualitative study…

Graduate strategic enrollment management (SEM) professionals must become fluent in the mechanics of their institution's budget model in order to better understand how graduate enrollment headcount and tuition revenue translate into the resources that power the institution and fortify it to withstand a potentially uncertain future. This article…

Access to higher education is often competitive, and much attention has been placed on the question of admission decision-making in such high stakes situations. We identify various approaches to distributive justice and consider these under the framework developed by Pike distinguishes between 'egalitaria' (everyone gets the same); 'necessitia'…

This study applies demand theory to investigate how college discounting practices impact student enrollment across income categories for members and affiliates of the Council for Christian Colleges and Universities. The dependent variable for this study, student enrollment by income category, comes from the Student Financial Aid and Net Price…

Prospective college students--particularly students of color and those from low-income families--face a myriad of challenges applying to and enrolling in college, including constraints on information, financial aid, and academic preparation. Within the college search process alone, the number, diversity, and complexity of applications that…

Portugal, a semi-peripheral player in international student mobility (ISM), has historically attracted few international students. Against a significant growth in international enrolments in recent years, this paper explores the institutional strategies underpinning this expansion in 13 Portuguese higher education institutions with the highest…

Higher institutions face increasing pressures to transform existing strategic enrolment strategies to offset mounting internal and external influences within the educational marketplace. With organizations dramatically reconceptualizing the classroom and instructor-student mandated interaction, internal resistance has significantly impacted…

Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

Within enrollment management, the word "pipeline" is a metaphor used to describe the structures and procedures of a student's educational journey between two institutions (Pitcher & Shahjahan, 2017). The process of moving through the enrollment pipeline is often facilitated by articulation agreements--documents outlining course…

Across many language backgrounds, a consistent hurdle to accessing United States higher education is understanding the basic information necessary to apply for admission and financial aid and complete the many enrollment management processes necessary to begin one's college career (apply for housing, receive and submit vaccinations, register for…