The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…

The June 2022 60-Second Survey invited all AACRAO members to provide their perspectives on what the role of the registrar "should" be at their institution. Particular attention was paid to what the role of the registrar "should" be for student engagement and enrollment management. These data will be used to shape a roundtable…

Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

Institutional debt, also referred to as direct-to-school debt, is debt owed by students to their college or university for unpaid tuition, fees, room and board, education benefit overpayments, or fines. Unpaid tuition is the most common debt and can arise if a student enrolled with the expectation of aid that did not come through, or if a student…

Tuition discounting has been a long-standing practice among colleges and universities. Its roots can be traced to the beginnings of the 1970s, and its use has continued to increase and expand in the decades following. However, despite its widespread use, the research is inconclusive whether tuition discounting has been an effective strategy to…

This study provides a summary of how participating U.S. medical colleges are utilizing strategic enrollment management (SEM) principles to respond to enrollment challenges. Similar to undergraduate and graduate enrollment, medical college enrollment is affected by changing student populations, diversity challenges, increased competition, and…

This phenomenological study explored how students who were thriving at mission-driven institutions founded by female religious orders perceive and experience mission integration throughout their student experience. Participants for this study were Generation Z junior students attending institutions founded by the Sisters of Saint Joseph in the…

The purpose of April 2022 60-Second Survey was to perform initial research on enrollment management at the graduate and/or professional level. This data will serve as a benchmark and may shape content for a comprehensive research study. Based on this sample, institutions face a profusion of strategic enrollment challenges associated with graduate…

The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report enhances the System's commitment to accountability and strategic planning by fostering greater coordination between institutional administrators, University Boards of Trustees and the Board of Governors regarding…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

The January 2020 60-Second Survey was designed to serve two purposes: (1) to benchmark institutional-level use of enrollment management and strategic enrollment management (SEM) plans; and (2) gather individual interest in enrollment management research (Appendix A). The survey was open to all American Association of Collegiate Registrars and…

In "Lifting the Veil on the Enrollment Management Industry," Stephen J. Burd brings together higher education journalists, researchers, and industry insiders to examine how this industry has evolved to shape US college admissions since its inception in the 1980s. Noting the inequities that have been caused or perpetuated by enrollment…

As higher education continues to face declining enrollment and financial pressures from decreased funding, colleges and universities must find innovative ways to differentiate themselves from competing institutions through niche marketing initiatives in an effort to continue meeting the needs and wants of the shifting population of students. Niche…

The Accountability Plan is an annual report that is closely aligned with the Board of Governors' 2025 System Strategic Plan. This report enhances the System's commitment to accountability and strategic planning by fostering greater coordination between institutional administrators, University Boards of Trustees and the Board of Governors regarding…