Strategic enrollment management (SEM) initiatives benefit when SEM committees are inclusive and collaborative. When financial aid professionals are excluded, the risk that certain initiatives will fail increases, especially if those initiatives involve academic changes. Here, the authors explore the reasons financial aid offices and academic…

Influencing student enrollment behavior is an ongoing process. Institutions continually try to predict student college choice while at the same time trying to influence that choice. This article describes the enrollment goals for the incoming freshman class at the University of Oregon, and how a limited institutional financial aid budget was used…

This study applies demand theory to investigate how college discounting practices impact student enrollment across income categories for members and affiliates of the Council for Christian Colleges and Universities. The dependent variable for this study, student enrollment by income category, comes from the Student Financial Aid and Net Price…

Private nonprofit colleges are increasingly using tuition resets, or a decrease in sticker price by at least 5%, to attract new students and counter declining demand. While discounting tuition with institutional aid is a common practice to get accepted students to matriculate and to increase affordability, a tuition reset is a more transparent…

The practice of enrollment management at America's colleges and universities is central to prominent discussions taking place in the public arena about the cost of higher education, the value of a degree, and the role of student loans as tools to finance a college education. While research has explored many variables within the context of using…

The effects of the pandemic, COVID-19 reverberated throughout the higher education environment, ultimately creating a need for a greater understanding of how it impacted an already marginalized group such as African American women. This qualitative phenomenological case study examined the lived experiences of African American women who obtained…

This article is the third of a three-part series based on the book, "Basic Guide to Financial Aid," which recently won NASFAA's Robert P. Huff Golden Quill Award. The contents within are adapted from the publication, with additional emphasis on the impact federal student aid administration has on non-financial aid professionals in higher…

College promise programs, or place-based scholarships, are aimed at helping students attend and afford higher education. The American Dream Scholarship (ADS), offered by Miami Dade College (MDC), is a promise program that covers tuition and fees for the first 60 credits of an associate degree for students residing in and graduating from high…

Effective recruitment initiatives for underrepresented student populations interested in pursuing degrees in agricultural-related sciences have the potential to diversify colleges of agriculture while also increasing enrollment. In the current study, we used a qualitative case study approach to examine the effectiveness of the recruitment…

Students who leave higher education before earning a credential ("stop outs") often do so for failing to maintain satisfactory academic progress, or SAP. This article details why enrollment managers must work with their financial aid counterparts to smooth students' re-entry to higher education, focusing on SAP alleviation strategies.

From November 2 to December 10, 2021, EdChoice Kentucky administered a survey of Kentucky's private K-12 schools. The purpose of that assessment was six-fold: (1) forecast a count of currently available seats and capacities to enroll additional students, (2) measure the familiarity with and potential interest in various private school choice…

In "Lifting the Veil on the Enrollment Management Industry," Stephen J. Burd brings together higher education journalists, researchers, and industry insiders to examine how this industry has evolved to shape US college admissions since its inception in the 1980s. Noting the inequities that have been caused or perpetuated by enrollment…

"Rentz's Student Affairs Practice in Higher Education" introduces readers to the functions of all student affairs services on college campus and to the nuts and bolts on what student affairs professionals in each specific area do to achieve their goals of providing students with meaningful collegiate experiences and accomplish the…

This report analyzes data from 2001-2017 to examine public four-year universities' spending on financial aid dollars--specifically between non-need-based and need-based aid. Our researcher found that these universities have spent nearly $32 billion of their own financial aid dollars on students who lack financial need, according to an analysis New…

A strategy for allocating merit-based awards and need-based aid is critical to a university. Such a strategy, however, must address multiple, sometimes competing objectives. We introduce an approach that couples a gradient boosting classifier for predicting outcomes from an allocation strategy with a local search optimization algorithm, which…