The COVID-19 pandemic negatively impacted enrollment, a continuation of the decline ongoing since 2010. Two-year colleges are highly dependent on tuition revenue. Consequently, the pandemic exacerbated the postsecondary economic crisis, as 2-year institutions faced financial hardship amidst enrollment uncertainties. In response to the pandemic,…

Many factors, including free two-year college commitments in states like New York, Tennessee, and Oregon, have led to increases in students attending two-year schools with the ultimate goal of graduating with a bachelor's degree. Bachelor's degree granting institutions should, and arguably have an obligation to, make that transition as seamless as…

The current study examined the relationships among student and high school characteristics and the decision to enroll in either a two- or four-year college or university. The purpose of the research was to assess the feasibility of using enrollment propensity (i.e., the likelihood of enrolling in college) as a baseline to evaluate the…

This article explores implementation of strategic enrollment management (SEM) at a two-year college and why SEM is critical to the long-term viability of an institution. This article also outlines the five initial steps needed to implement SEM, including identifying SEM leadership, building a SEM committee, developing a common understanding of…

There is a growing "swirling" trend of students alternating between 2- and 4-year colleges. The non-linear paths traveled by many community college students often take them through multiple colleges and/or through patterns of stop-out and return. Due to the rapid growth of international students pursuing US degrees, this study identifies…

When the author entered the profession in 1978, the phrase "enrollment management" was non-existent. One worked for admissions, financial aid, student accounts, or registration and records, and each department worked independently from the others. Most professionals specialized in one area (e.g., admissions) and then spent their entire career in…

This paper intends to describe the recent experience of a small, rural, two-year technical college. After four decades of success, the college had found itself in a difficult situation with a substantial loss in enrollment and diminished state and local support, coupled with low campus employee morale. In response, the college team closed ranks…

The author never planned to work at a college, but she finds she is vice president of student development at a community college; she served previously as assistant to the dean of academic services, as registrar, and as dean of enrollment management. She started her career in health care administration, and her master's was in public…

Expanding and diversifying the STEM (science, technology, engineering, and mathematics) workforce is a national priority. The National Science Foundation is investing efforts at post secondary education institutions to engage individuals who have been historically underrepresented in STEM. This paper investigated the use of strategies to broaden…

The University of Southern California (USC) Center for Enrollment Research, Policy, and Practice, dedicated to research and action that advances the societal benefit of enrollment policies and practices in higher education, sought to shed light on professional preparation, career path and development issues related to chief admission officers and…

The Texas Transfer Success Conference, held at eight sites across Texas in May 2009, drew more than 1,000 attendees from Texas and international colleges and universities. The purpose of the conference was to discuss strategies and principles for increasing the effectiveness of inter-institutional transfer for students. The conference was planned…

The purpose of the study was first to calculate the full-time and part-time retention rates for each category of 2-year institution and to examine the differences, if they existed, between and among the three types of colleges. Secondly, the study explored the differences in the full-time and part-time retention rates of first-time students within…

In Texas, as in other states, fewer than a quarter of the students earning associate degrees end up applying to universities. The eventual result is widespread underemployment and a stagnating work force that doesn't keep up with population growth. However, Texas educators are trying to change that with two ambitious programs--one aimed at college…

The San Bernardino Valley College (California) Strategic Enrollment Management (SEM) Plan was developed to specifically increase student enrollment and to improve retention over 2000-2002, and thereafter. Presents the SEM plan in two parts: recruitment and retention. The date, description, action, person responsible, date needed, date completed,…

Examined the perceptions of enrollment managers at different types of colleges concerning the effectiveness of their enrollment management models to determine whether use of enrollment management strategies and activities affected enrollment performance. Survey data indicated that enrollment managers' perceptions regarding effectiveness of their…