As the country and college campuses shut down in the Spring of 2020 in response to COVID-19, institutions needed to quickly pivot their plans into a digital environment to yield their accepted class. Through the Wisr platform, institutions communicated directly with their admitted students and their families through discussion board functionality…

Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

Leading through a pandemic shifted how enrollment management offices leverage their global networks. At New York University (NYU), leaders identified: what it is like to manage a crisis that affects campuses in different time zones; how data is used to develop strategic enrollment management (SEM) plans; and how virtual tools, communications, and…

Enrollment Management has been adopted by institutions of higher education as a strategy for managing enrollment to meet institutional goals, and it increasingly manifests as an administrative division that supports students. Many models of Enrollment Management exists, with the Divisional model being the most centralized; however, even within a…

Holistic review is widely practiced in graduate admissions. However, despite its prevalence, there is a need to understand how practitioners approach holistic graduate admissions, how its practice relates to institutional priorities, and its potential implications for equitable access to graduate education. This exploratory mixed method study…

AACRAO Research completed five 60-Second Surveys and four comprehensive reports. Other research-supported work included: supporting the Bill and Melinda Gates Foundation credit mobility learning portfolio, partnering with NACUBO to create a joint statement on the use of administrative and student success holds, and supporting WICHE in their work…

This article highlights the challenges, triumphs, and setbacks experienced by a mid-sized, public institution in Eastern Canada that is now more than two years into the SEM process. It shares how a team built a sense of urgency in an institution with historically-low retention rates and developed a variety of strategies and structures to improve…

Degree completion rates have recently dominated national debates regarding the value of higher education (Gagliardi et al., 2018). Inherent in this debate is the issue of how to utilize institutional data to evaluate student performance (Hubbard et al., 2020). This process, known as data-driven decision-making (DDDM), has been studied at four-year…

As a naïve young manager at a 30,000-student college, Jeffrey Levine vowed that if he ever participated on university cross-departmental teams building on a strong foundation from both student affairs and enrollment management (EM), he would never miss an opportunity to engage key faculty, senior leadership, and academic affairs leadership. Levine…

Registrars and other university offices are integral to students' full life cycle, from prospective students to alumni. In this more encompassing definition of enrollment management, registrars perform a number of duties that overlap with the objectives of enrollment management. This perspective paper analyzes the changes in the historic…

The purpose of this study was to examine factors contributing to special education enrollment trends in Texas over the past two decades through an examination of identification rates at state and local levels and gathering of perspectives from school personnel with direct knowledge of special education enrollment practices and the impact of…

As the competition for student enrollment has increased over the past several years, the pressure on the enrollment manager has increased proportionally. Managing enrollment expectations for institutional stakeholders requires effective communication, leadership, and the sharing of data with effective context. This article provides guidance on how…

Graduate admissions officers face challenges recruiting quality graduate students, including decreased staff and increased competition from other institutions. In an attempt to increase recruitment efforts, this study used process mapping and the "communication marathon" to engage graduate faculty in recruitment and outreach. Following…

International students are an important component of the host country and universities bringing economic, social, and community contributions. International students are the most vulnerable students with challenges related to academic expectations, language proficiency, and socio-cultural integration. This study explores the challenges of…

While the impact of government funding for institutions of higher education has been researched extensively, little research looks at the impact of students as a funding source. This is important because students are one of the greatest contributors to higher education budgets. Within the Commonwealth of Kentucky, there has been a decline in high…