Alicia Moore is often asked what is needed to be successful in strategic enrollment management (SEM), a role she has worked in for nearly 25 years. She has found that she shares some of the same strategies no matter the person or position. Some are what she personally has found or seen to be successful, and others she gleaned from colleagues and…

Experience has taught the author that the human forces of a problem are often more important in determining how we meet challenges in an educational institution than the technical aspects. He is now persuaded that the "people" dimensions of enrollment management are much more important than he had initially believed. The 1980s classic,…

Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…

Historically Black colleges and universities (HBCUs) were created to educate Black Americans. While these institutions are often diverse, they predominantly serve Black students and provide an educational experience that is steeped in Black history and rich in Black culture. This study explored how a public, medium-sized, primarily residential…

This phenomenological study explored how students who were thriving at mission-driven institutions founded by female religious orders perceive and experience mission integration throughout their student experience. Participants for this study were Generation Z junior students attending institutions founded by the Sisters of Saint Joseph in the…

How has the cost of recruiting a student changed during the pandemic years? How many staff members do admission offices have per student? What are the budget priorities for colleges and universities? These are just a few of the 14 findings in the "2022 Cost of Recruiting an Undergraduate Student Report." This report--based on a survey of…

Shanghai has always led college entrance examination reform in China, and has piloted the new round of college entrance examination reform for 5 years. At present, the comprehensive quality evaluation of general high school students has been carried out on a regular basis, and the comprehensive quality evaluation information of graduates of the…

This research considers the need for transformative change in higher education admissions policies and student success initiatives in the wake of significant impending changes in the demographics of the college-going population. The role of the chief enrollment management officer (CEMO) was examined for its potential to shape policies around…

Post-secondary education is essential to the development of our nation (Miller, 2006; The White House, n.d.). Prior to the COVID-19 pandemic, the United States already faced a college attainment gap (Miller, 2006; Jenkins, 2011; Welton & Martinez, 2013). The fallout from the pandemic has caused additional issues related to higher education…

Context: Racially diverse individuals are underrepresented in the field of athletic training. Previous research identified multiple factors that may contribute to diversity concerns including a lack of access to higher education, underrepresentation, financial instability, lack of programming, and mentoring for minoritized students through…

This article explores the role of faculty members in developing and enhancing Strategic Enrollment Management (SEM) on North American postsecondary educational institutions. Researchers use a qualitative research design in which nine faculty members and ten chief enrollment managers at nineteen postsecondary institutions participated in individual…

The relationship between the use of discriminatory recruitment procedures against low-income unrepresented minority (URM) students at four-year private institutions based on enrollment managers' and college recruiters' beliefs, self-efficacy, and behavioral intentions was this study's focus. Specifically, the following were investigated: (a) how…

This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…

Years ago, we learned of a higher education institution with a wonderful reputation for excellence that had incredible silos and disparate processes that were not student friendly. These processes included requiring students to reapply and have their transfer credit reevaluated if they wanted to change majors that were in different colleges at the…

Purpose: The purpose of this quantitative, descriptive study is to examine the perceptions of California Community College administrators regarding participation in the California Virtual Campus - Online Education Initiative (CVC-OEI) and the effects their involvement may have on distance education and total enrollments. Theoretical Framework:…