Legal education scholars have argued that law schools strategically use Students of Color for enrollment management purposes; they can admit more to meet admission targets, but they should not enroll so many that they need to open new course sections. As law school applications decline, we analyze enrollment panel data reported to the American Bar…

Graduate strategic enrollment management (SEM) professionals must become fluent in the mechanics of their institution's budget model in order to better understand how graduate enrollment headcount and tuition revenue translate into the resources that power the institution and fortify it to withstand a potentially uncertain future. This article…

Access to higher education is often competitive, and much attention has been placed on the question of admission decision-making in such high stakes situations. We identify various approaches to distributive justice and consider these under the framework developed by Pike distinguishes between 'egalitaria' (everyone gets the same); 'necessitia'…

This study delves into the changing landscape of graduate enrollment in education programs post-COVID-19 and the "Great Resignation." Despite an overall increase in graduate enrollment, education programs experienced a decline. Using methodology merging institutional data with tuition benefits from other institutions, this research…

Influencing student enrollment behavior is an ongoing process. Institutions continually try to predict student college choice while at the same time trying to influence that choice. This article describes the enrollment goals for the incoming freshman class at the University of Oregon, and how a limited institutional financial aid budget was used…

The various empirical models built for enrollment management, operations, and program evaluation purposes may have lost their predictive power as a result of the recent collective impact of COVID restrictions, widespread social upheaval, and the shift in educational preferences. This statistical artifact is known as model drifting, data-shift,…

This study applies demand theory to investigate how college discounting practices impact student enrollment across income categories for members and affiliates of the Council for Christian Colleges and Universities. The dependent variable for this study, student enrollment by income category, comes from the Student Financial Aid and Net Price…

The June 2022 60-Second Survey invited all AACRAO members to provide their perspectives on what the role of the registrar "should" be at their institution. Particular attention was paid to what the role of the registrar "should" be for student engagement and enrollment management. These data will be used to shape a roundtable…

Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

Prospective college students--particularly students of color and those from low-income families--face a myriad of challenges applying to and enrolling in college, including constraints on information, financial aid, and academic preparation. Within the college search process alone, the number, diversity, and complexity of applications that…

Dr. William Serrata has been President of the El Paso County Community College (EPCC) District since 2012. Dr. Serrata serves as an advisory board member of the Higher Education Research and Development Institute (HERDI), and was recently appointed to the Executive Committee for Board of Directors for the American Association of Community Colleges…

The pandemic's impact on enrollment is best documented by timely reports issued by the National Student Clearinghouse Research Center. Their reporting as of December 2020 showed that overall enrollment in fall 2020 declined by about 2.5%, although it was down more among undergraduates, about 3.6%. While students from all racial/ethnic groups had…

Private nonprofit colleges are increasingly using tuition resets, or a decrease in sticker price by at least 5%, to attract new students and counter declining demand. While discounting tuition with institutional aid is a common practice to get accepted students to matriculate and to increase affordability, a tuition reset is a more transparent…

College enrollment rates have been on the decline over the past years, with more high school graduates choosing alternative pathways such as getting employed in an entry level job, pursuing a technical or trade training program, starting a small business, and entrepreneurship. This phenomenon may have been exacerbated by major events such as The…

This hermeneutic phenomenological study sought to fill gaps in the literature surrounding women in the chief enrollment management officer (CEMO) position; on CEMOs in Council for Christian Colleges and Universities (CCCU) institutions; on post-pandemic strategic enrollment management (SEM) in CCCU institutions; and on SEM concepts, planning, and…