Strategy is planning about survival in a tough and competitive environment, and strategic enrollment management (SEM) is about higher education institutions exerting influence on student enrollment to generate tuition revenue. Although the global environment of the 21st century provides opportunities for improving enrollment from various parts of…

This qualitative phenomenological study aimed to understand how female enrollment management leaders viewed their experiences building social capital as a factor for creating opportunities that contributed to their career aspirations and the formation of their leadership styles. Social capital theory guided the analysis of the study. Participants…

Facing significant enrollment challenges as a result of the pandemic, community colleges nationwide have had to be highly strategic in how they market themselves to prospective students. Recapturing students while reaching new prospects requires creative solutions for meeting students' most urgent needs, such as shorter-term, more flexible options…

Higher institutions face increasing pressures to transform existing strategic enrolment strategies to offset mounting internal and external influences within the educational marketplace. With organizations dramatically reconceptualizing the classroom and instructor-student mandated interaction, internal resistance has significantly impacted…

Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

California's public higher education institutions have been crucial in positioning the state as the 5th largest economy in the world. The economic benefits of higher education include higher annual wages, lifetime earnings, and wealth accumulation for individuals, as well as higher tax revenues and lower social program costs for the state. College…

In March of 2020, the global pandemic changed nearly every aspect of daily life around the world. Colleges and universities were forced to close their physical facilities and deliver both instruction and support services online, and higher education enrollment across the country declined. In the California State University (CSU) system, following…

As school choice increases, parents are expected to act like consumers choosing from a school marketplace. However, to what extent do parents understand and enact this new role? Drawing on organizational theory, we examine the mismatch between the ostensive (ideal) and performative aspects of the school choice enrollment routine. Analyzing…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

Texas's current definition of continuous enrollment does not sufficiently capture the benefit of stable educational experiences. Broadly, Texas defines continuous enrollment as remaining in the same school district for several years. Its definition does not take into consideration changing schools within districts or students who leave and return…

A transfer student experience strategic plan provides direction to transfer professionals, advisory teams, and a university's strategic plan. This article describes how one university used surveys, SWOT analysis, and direct experience to create a plan that identified gaps in services and new initiatives to ensure transfer students' persistence and…

Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students. The adult market is the largest and most neglected group of potential…

This study explores eight chief enrollment officers' lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio's public and private four-year institutions addressing two research questions. First, "what experiences influence a chief enrollment officer's ability to lead," produced six…

Within enrollment management, the word "pipeline" is a metaphor used to describe the structures and procedures of a student's educational journey between two institutions (Pitcher & Shahjahan, 2017). The process of moving through the enrollment pipeline is often facilitated by articulation agreements--documents outlining course…

Across many language backgrounds, a consistent hurdle to accessing United States higher education is understanding the basic information necessary to apply for admission and financial aid and complete the many enrollment management processes necessary to begin one's college career (apply for housing, receive and submit vaccinations, register for…