Gone are the days of expecting a grad fair to bring a flood of students, a list of qualified leads, and inevitable conversion to application. Instead, creativity and attention to the considerations noted in this op-ed are necessary for the grad fair to continue to be of value.

This study examined how Directors of Admissions informed, conceptualized, and delivered a response to summer melt in the admissions enrollment process, if at all. Semi structured interviews were conducted with eight Directors of Admissions and/or their designee throughout small-medium sized private institutions in New England, chosen through…

This guide describes how community college presidents can embed strategic enrollment management (SEM) into mission fulfillment. It emphasizes the importance of setting a vision, ensuring adequate resources, and fostering collaboration. By leveraging data-driven strategies and continuous improvement, colleges can enhance student recruitment,…

Historically, the most common type of transfer student was described as traditional; they enrolled in a community college, earned an associate's degree, and transitioned to a four-year institution for degree completion. The highest degree of departure from one institution to the next occurs within the second year of enrollment (Hossler, et al.…

Higher education institutions world-wide were impacted by the unprecedented novel coronavirus (COVID-19) beginning in early 2020. COVID-19 caused a disruption in services to students and resulted in pivots of teaching, learning, and student support. Community colleges differ from four-year counterparts through varying student demographics, funding…

The practice of enrollment management at America's colleges and universities is central to prominent discussions taking place in the public arena about the cost of higher education, the value of a degree, and the role of student loans as tools to finance a college education. While research has explored many variables within the context of using…

The effects of the pandemic, COVID-19 reverberated throughout the higher education environment, ultimately creating a need for a greater understanding of how it impacted an already marginalized group such as African American women. This qualitative phenomenological case study examined the lived experiences of African American women who obtained…

Enrollment and retention in higher education can be challenging under normal circumstances, but combined with a global pandemic, institutions will need to look at strategies to help navigate these uncertain times. This dissertation provided the needed research on the processes of decision-making related to enrollment, retention, institutional…

Colleges and universities are increasingly seeking innovations to enhance their strategic enrollment management (SEM) outcomes and processes (Bontrager 2008, Bontrager, Ingersoll and Ingersoll 2012). Linking SEM with systemic institutional strategic planning and assessment processes can enhance those outcomes and processes through integrated…

Institutional debt, also referred to as direct-to-school debt, is debt owed by students to their college or university for unpaid tuition, fees, room and board, education benefit overpayments, or fines. Unpaid tuition is the most common debt and can arise if a student enrolled with the expectation of aid that did not come through, or if a student…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

Tuition discounting has been a long-standing practice among colleges and universities. Its roots can be traced to the beginnings of the 1970s, and its use has continued to increase and expand in the decades following. However, despite its widespread use, the research is inconclusive whether tuition discounting has been an effective strategy to…

Nursing programs across North America are typically significantly oversubscribed, resulting in inflated admitting averages thus making it an unattainable profession for many qualified students. This article proposes a lottery-based admissions process, whereby students who meet established selected criteria for entry would be selected at random…

Kimberley Buster-Williams, Vice President for Enrollment Management at the University of Mary Washington in Virginia, reflects upon her career progression and the early years, how she has approached leadership using her grandmother's quips, and what she's experienced, adjusted to, and learned along the way. Additionally, she shares how she would…

Generation Z will be the traditional-aged college student for the next 12 years (Chatzoglou et al., 2020). It is imperative that colleges and universities understand who these students are, what they are expecting from college, and what influences their expectations of the collegiate experience. Understanding Generation Z and their wants and needs…