A study developed a model to assist school administrators to estimate costs associated with the delivery of a metals cluster program at Norfolk State College, Virginia. It sought to construct the model so that costs could be explained as a function of enrollment levels. Data were collected through a literature review, computer searches of the…

This four-part thesis explores the development of enrollment management in higher education and assesses the impact of marketing on recruitment and retention. Part 1 examines the concept of enrollment management, a coordinated approach to marketing, recruitment, and retention efforts which emerged almost a decade ago in response to declining…

Full-time and part-time undergraduate enrollments in 15 public universities in Alabama were projected by sex for 1981-89. Additionally, state, regional, and national projections of undergraduate enrollments for the 1980s are made, based on a review of the literature. Alabama public high school graduates are projected in order to project full-time,…