This digest presents principles of enrollment management for institutions of higher education. It reviews the three decades since the introduction of the term "enrollment management," noting the goals of: (1) defining the institution's nature and characteristics for appropriate marketing; (2) incorporating all relevant campus…

While numerous studies have examined the demographic, social, and economic characteristics of two-year college students, a composite profile for the approximately 4.5 million credit students at the nation's two-year colleges is more difficult to come by. Within certain limitations, however, a profile can be developed of these students. Two-year…