The present study uses data from 1147 university language students from lower-division and upper-division courses from eight different languages. The purpose of this study was to determine the influence of course placement, first course enrollment, and personal/professional relationships had on university learners' intentions to minor or major…

Increasing international student enrollment has been a key priority for many institutions of higher education in the United States. Such recruitment efforts, however, are often carried out without much consideration for providing sufficient support services to these students once they arrive to campus. This article proposes a model for structuring…

In an era of increasingly hyped Massive Open Online Courses (MOOCs) that seem to evoke feelings of both promise and peril for higher education, many institutions are struggling to find their niche among top-tier Ivy League schools offering courses to thousands of participants for free. While the effectiveness of MOOCs in terms of learning outcomes…

This paper describes the implementation of an information security program at a large Midwestern university. The initial work is briefly summarized and improvements that have occurred over time are described. Current activities and future plans are discussed. This paper offers insight and lessons learned for organizations that have or are…

Describes Iowa Central Community College's approach to enrollment management, citing seven keys to its success: (1) the president's personal leadership; (2) a college-wide commitment to excellence; (3) strong administrative support; (4) high expectations for personnel; (5) well-defined enrollment management strategies; (6) participation by…

This report summarizes the results of the six-year-long Registered Nurse Shortage Project, a study of 27 community college nursing program models that were designed to attract more students. The study was conducted by the American Association of Community Colleges (AACC), in collaboration with the Metropolitan Life Foundation, in response to…

Although it has traditionally been resisted, institutions of higher education are being forced to utilize marketing as a means to increasing enrollments, reducing attrition, and making services responsive to student needs. The purposes of this study were to identify marketing problems and techniques and suggest strategies for successful…

This paper examines the organizational development and process phases of establishing a student recruitment system at Southeast Missouri State University which began when the student recruitment unit of the school was transferred to the Office of University Relations. The various components of Southeast's efforts in influencing a student's choice…

With the decline of enrollment at a number of community colleges there is a demand for accurate enrollment projections, yet enrollment is increasingly difficult to forecast. Student body composition has changed markedly from the traditional 18 year old group as the percentage of women and part-time students and students' ages have increased. Also,…

Although many community colleges need to increase their enrollments from new student populations, an inadequate job is being done to recruit women students. These community colleges must make a special effort to offer women students more than traditional options and to meet their educational needs. (JG)

Law schools' future is no more or less certain than that of higher education generally. The question is whether law schools can conserve the qualitative gains they have made in recent years, especially within a static or declining larger institution. Effective administration, cooperative faculty, and generous alumni are crucial. (MSE)

To address a decrease in the number of local high school graduates enrolling in Capital Community-Technical College (CCTC) in Connecticut, a project was undertaken to develop a story board for a video to inform prospective students of the benefits of a college education at CCTC. A literature review was performed to find information about the…

In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…

Projections show steady growth in the minority populations of the United States, but entry rates of minorities into postsecondary education are shrinking. Institutions of higher education are now being called upon to exercise leadership in addressing the problem of minority education before it reaches critical proportions. This report examines the…

This paper discusses attempts made by the author to reinvigorate the College Honors Program at Union County College in New Jersey (UCC). Created in 1985 to offer an enriched learning experience for exceptional liberal arts students, the Honors Program helps students develop their thinking skills and achieve academic success. However, due to…