Discusses a survey of users of microcomputer business applications to determine competencies needed by entry- and second-level employees in marketing occupations. Includes a list of competencies in seven classifications. (JOW)

Describes a study to identify the writing criteria that will assist entry-level accountants in writing acceptable reports and memoranda. (JOW)

High school students may have technical skills and appear to be confident and mature, but they are young, lack business experience, and need to develop the emotional skills necessary to deal with the world of work. Teachers can help them through the school-to-work transition by making them aware of the realities of the work world. (JOW)

A survey of businesses (n=42) determined hiring practices and job responsibilities of entry-level accountants and found out the course content, computer application requirements, and qualities needed. Results indicate that beginning accounting employees need to be technically literate, strong communicators, and problem solvers. (JOW)

Responses from 150 public accountants and 108 management accountants identified communication skills needed in accounting. Top writing skills areas included working papers, memoranda, business letters, instructions and procedures, and systems documentation. (SK)

The author presents arguments for and against placing distributive education cooperative students in fast-food outlets, criteria for selecting training stations and students, and a model training plan outline for job and class instruction. (MF)

Using the DACUM Process, teams reviewed lists of competencies developed in 1993 to revise curriculum standards for entry-level office-related positions. Competencies in organization/operations, information, technology, interpersonal skills, and resources were identified. (JOW)

Ten temporary and ten permanent employment agencies in Cleveland, Ohio were surveyed to determine the standards required for entry level typists and the kind of employment tests currently being given, in order for business teachers to better prepare their students. (LH)

The Perkins Act mandated the establishment of standards, assessments, and certification to train the nation's work force. By ascertaining what is expected of their programs and students, marketing educators will be sure that their standards are met and that the future of marketing education reflects today's visions. (Author/JOW)

A study compared 378 business students' objectives in seeking entry-level jobs, with the objectives 321 faculty members believed were motivating students. Students emphasized relationship to future accomplishments more than their professors did. (JOW)

Responses from 1,695 (out of 5,213) surveyed Texas employers provided information, presented in rank order, in the following categories for entry-level jobs: sources for obtaining applicants, reasons for rejecting applicants, causes for terminating employees, employment preparation areas in which improvement is needed, and goals for public…

Findings from research at Northern Illinois University on marketing positions were used to identify job levels and promotion criteria in food marketing, general retail merchandising, and wholesaling. Interviews with business executives in the three areas provided the marketing occupational information needed in vocational distributive education…

Responding employers from two business samples (286 of 2,700 and 67 of 400) perceived a lack of desired competencies in entry workers. High school graduates rated no higher than 3.07 and college graduates 3.89 on a 7-point scale. Social competencies (sociability, responsibility, self-management, integrity, self-esteem) were thought in need of most…