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Peer reviewedHogan, J. Michael – Communication Monographs, 1997
Discusses George Gallup's crusade to establish polling's scientific and cultural legitimacy that mythologized its history of "progress"; deflected doubts about its accuracy and technical procedures with a rhetoric of scientific of mystification; and celebrated the collective wisdom of "the people." Shows how Gallup's…
Descriptors: Communication Research, Error of Measurement, Higher Education, Public Opinion
Download full textJones, Calvin C.; Spencer, Bruce D. – Office of Educational Research and Improvement, 1986
The first High School and Beyond follow-up survey, conducted in 1982, included sub-samples of 29,737 sophomore cohort and 11,995 senior cohort representatives from the base year survey samples. During the fall of 1982, nearly 18,500 of the sophomore cohort members selected for the first follow-up survey were subsampled for the High School and…
Descriptors: Longitudinal Studies, High School Students, Student Surveys, Research Design
