Student misconduct continues to trouble institutions, negatively affecting institutional mission fulfillment. Although student codes of conduct and related processes exist to establish standards and address behavioral concerns, little research has proactively explored what characteristics impact student moral behavior intentions and understanding,…

A survey was conducted of advertising practitioners in advertising agencies and in corporations to determine their beliefs about their own ethics, the ethics of their peers, the ethics of their management, and their opportunities to engage in certain potentially unethical situations. It was hypothesized that no differences exist between the two…

The first part of this paper is a theoretical discussion which presents an argument for considering the concept of reciprocity to be a moral orientation. A general hypothesis is proposed which states that the salience of an individual's concept of reciprocity in a particular situation is related to the cooperative and moral behavior of the…