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Direct linkBailey, Robert E.; Gillaspy, J. Arthur, Jr. – Behavior Analyst, 2005
Marian and Keller Breland pioneered the application of operant psychology to commercial animal training during the 1940s and 1950s. The Brelands' story is relatively unknown in the history of behavior analysis. Using information from the Breland-Bailey papers, this paper describes the development and activities of Animal Behavior Enterprises…
Descriptors: Psychology, Mass Media Effects, Animal Behavior, Ethology
