This report contains each of the general addresses and symposia of the annual California conference on educational evaluation. The three general sessions described are concerned with the evaluation of instruction and instructors, and some procedural problems of evaluation. The symposia included: (1) Divergent Perceptions of Instructional…

Thirteen evaluation methods are analyzed by orientation. Typically, clients want politically advantageous studies; evaluators prefer questions-oriented studies; audiences favor a values orientation. Evaluators must recognize the narrow scope of question-oriented studies and the perspectives of client and audience. (CP)