This paper investigates research quality criteria in the Creative Arts (CA). The CA has been introduced into the higher education and research sector over the last three decades. It is thus a relatively new research field and there is little empirical knowledge on how outputs in this field should be evaluated. Our study applies a mixed-method approach to assess the relevance of quality criteria used in performance-based research funding systems (PRFSs) in 10 countries. The results of a qualitative analysis of interviews with artists-academics (N = 67) and Joint Correspondence Analysis show that when art is evaluated in the context of academic research, both the traditional indicators of artistic quality as well as the cognitive and research-related aspects of the arts are believed to be significant. The JCA analysis also showed that the majority of our respondents found both extrinsic quality criteria (related to reputation and prestige) and intrinsic criteria (related to cognition and development) relevant.