More than 150 public relations practitioners responded to a survey designed to identify and clarify factors associated with evaluative research in public relations. Responses indicated that (1) no more than half the practitioners formally evaluate their public relations activities on a regular basis; (2) the majority of evaluation is done…

Recent accreditation guidelines of the North Central Association of Colleges and Schools, as well as various legislative initiatives, require two-year institutions in Kansas to develop measures of student achievement as part of their overall assessment of institutional effectiveness. In July and August of 1992, a subcommittee of the Kansas Council…