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| Advertising | 1 |
| Affective Behavior | 1 |
| Classification | 1 |
| College Students | 1 |
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Peer reviewedMano, Haim – Multivariate Behavioral Research, 1991
Structure and intensity of naturally occurring and induced affect were studied with 244 university students and 1 employee in 2 studies using 2 methodological paradigms (dimensionality and classification) and 2 everyday contexts (lecture and television advertising). A circular structure of feeling was experienced during the lecture (naturally…
Descriptors: Adults, Advertising, Affective Behavior, Classification
