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Direct linkDeemer, Rebecca A. – ProQuest LLC, 2012
A valid, reliable survey instrument was created to be used by public relations student-run firms and other applied public relations courses to gauge client satisfaction. A series of focus groups and pilot tests were conducted to ascertain themes, refine questions, and then to refine the entire instrument. Six constructs to be measured, including…
Descriptors: Surveys, Evaluation Methods, Public Relations, Satisfaction
