Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…

The use of an observational assessment instrument designed for autistic children is described. The Behavior Rating Instrument for Autistic and other Atypical Children (BRIAAC) measures behavior in eight developmental areas: relationship to an adult, communication, drive for mastery, vocalization and expressive speech, sound and speech reception,…