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Direct linkRitter, Lois A., Ed.; Sue, Valerie M., Ed. – New Directions for Evaluation, 2007
This chapter provides an overview of sampling methods that are appropriate for conducting online surveys. The authors review some of the basic concepts relevant to online survey sampling, present some probability and nonprobability techniques for selecting a sample, and briefly discuss sample size determination and nonresponse bias. Although some…
Descriptors: Sampling, Probability, Evaluation Methods, Computer Assisted Testing
