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Veeck, Ann; O'Reilly, Kelley; MacMillan, Amy; Yu, Hongyan – Journal of Marketing Education, 2016
Midterm student evaluations have been shown to be beneficial for providing formative feedback for course improvement. With the purpose of improving instruction in marketing courses, this research introduces and evaluates a novel form of midterm student evaluation of teaching: the online collaborative evaluation. Working in small teams, students…
Descriptors: Student Evaluation, Formative Evaluation, Feedback (Response), College Students
Arke, Edward T.; Primack, Brian A. – Educational Media International, 2009
Media literacy has the potential to alter outcomes in various fields, including education, communication, and public health. However, measurement of media literacy remains a critical challenge in advancing this field of inquiry. In this manuscript, we describe the development and testing of a pilot measure of media literacy. Items were formed…
Descriptors: Factor Structure, Measures (Individuals), Factor Analysis, Media Literacy