Firms now routinely collect information about the needs of their customers, but this information is not sufficiently considered during product design decisions. This research examines the relationship between designers and consumers to build an understanding of how the consumer should be represented to increase the consumer focus during the…

This paper discusses the relative advantage offered by online Students' Evaluations of Teaching (SET) and describes a study conducted at a Canadian university to identify critical success factors of online evaluations from students' point of view. Factors identified as important by the students include anonymity, ease of use (of both SET survey…

These proceedings consist of 43 presentations clustered into these key areas: position, strategy, contribution, and future issues; diversity of participation and contexts; issues in the workplace and learning settings; question of practitioners work; and questions of knowledge and methodology--all related to the themes of quality and diversity.…