Thanks in part to groundbreaking work by companies such as Apple and IDEO, there has been growing interest in design as a way to improve the odds of new product success. This paper describes a user-centered design workshop developed for a new product marketing course. The workshop included exercises designed to explain and illustrate the…

The use of evaluation to examine and improve the quality of teaching and courses is now a component of most universities. However, despite the various methods and opportunities for evaluation, a lack of understanding of the processes, measures and value are some of the major impediments to effective evaluation. Evaluation requires an understanding…

Presents five research designs--sequential analysis, value added analysis, nonequivalent dependent variables, regression discontinuity, cohort design--for studying computer-based teaching methods when a randomized two-group design is impractical; provides examples of studies employing these designs and decision flowchart; and discusses selection…

A model for the assessment of funded vocational and career education projects presents a methodology for collecting data on innovative processes and materials, selecting promising practices, compiling selected innovative practices in a handbook, and dissemination of promising practices. The authors include a flow chart for the selection…

The purpose of this research was to develop and field test a new flowchart model prescribing specific operations for tryout and revision of prototype multi-media self-instructional treatments. The methods and results of the following four phases of the study are described: (1) design of a MK I flowchart model based on a review of the literature;…