To enhance their competitive advantage in the marketplace, many business leaders develop market orientation strategies designed to increase customer engagement. These market orientation strategies include improvement in service delivery, relationship management, customer satisfaction, and quality control methods. There is a lack of understanding…

High quality assessment practice is expected to yield valid and useful score-based interpretations about what the examinees know and are able to do with respect to a defined target domain. Given this assertion, the article presents a framework based on the "unified view of validity," advanced by Cronbach and Messick over two decades ago, to assist…

Purpose: Student evaluation of teaching (SET) questionnaires are used in many countries, although much current research questions the validity of these surveys. US research indicates that more than 90 percent of academic accounting departments use this performance measurement. This paper aims to focus on the validity of SET data.…

As automated scoring of complex constructed-response examinations reaches operational status, the process of evaluating the quality of resultant scores, particularly in contrast to scores of expert human graders, becomes as complex as the data itself. Using a vignette from the Architectural Registration Examination (ARE), this article explores the…

In this paper the grades awarded in the subject level review process that ran in England between 1995 and 2001 are examined. These grades have subsequently been used to sustain most published league tables and are often cited in debates about institutional quality. However, the grades were never subject to any moderation, either at the time of the…

This study examined differences in nine factors between a group of the highest-performing needs high schools (HPHN) and a group of the lowest performing high-needs (LPHN) high schools using teacher responses from a national dataset. The factors are: (1) shared mission and goals; (2) professional development; (3) collaboration among teachers (4)…