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Utilizing Evaluation To Develop a Marketing Strategy in the Louisiana Cooperative Extension Service.
Download full textCoreil, Paul D.; Verma, Satish – 1992
Marketing has become a popular strategic initiative among state extension services to meet the growing demand for program accountability. The Louisiana Cooperative Extension Service (LCES) began a formative evaluation of its marketing efforts as a step toward a comprehensive marketing plan. All extension faculty were surveyed to determine their…
Descriptors: Accountability, Evaluation Methods, Evaluation Utilization, Extension Education
Peterson, Marvin W.; Einarson, Marne K.; Augustine, Catherine H.; Vaughan, Derek S. – 1999
This monograph, part of a series on student assessment, reports on the results of a national survey that examined institutional support for undergraduate student assessment. It provides a national profile of student assessment initiatives at comprehensive institutions and compares it to assessment practices and support patterns found in all types…
Descriptors: Accrediting Agencies, Administrator Role, College Role, College Students
Peterson, Marvin W.; Augustine, Catherine H.; Einarson, Marne K.; Vaughan, Derek S. – 1999
This monograph, part of a series on student assessment, reports on the results of a national survey that examined institutional support for undergraduate student assessment. It provides a national profile of student assessment initiatives at baccalaureate institutions and compares it to assessment practices and support patterns found in all types…
Descriptors: Accrediting Agencies, Administrator Role, Bachelors Degrees, College Role
Peterson, Marvin W.; Einarson, Marne K.; Augustine, Catherine H.; Vaughan, Derek S. – 1999
This monograph, part of a series on student assessment, reports the results of a national survey that examined institutional support for undergraduate student assessment. It provides a national profile of student assessment initiatives at doctoral and research institutions, and compares it to assessment practices and support patterns found in all…
Descriptors: Accrediting Agencies, Administrator Role, College Role, College Students
Peterson, Marvin W.; Augustine, Catherine H.; Einarson, Marne K.; Vaughan, Derek S. – 1999
This monograph, part of a series on student assessment, reports on the results of a national survey that examined institutional support for undergraduate student assessment. The study provides a national profile of student assessment initiatives at associate of arts institutions and compares it to assessment practices and support patterns found in…
Descriptors: Accrediting Agencies, Administrator Role, Associate Degrees, College Role
Peterson, Marvin W.; Einarson, Marne K.; Augustine, Catherine H.; Vaughan, Derek S. – 1999
This monograph is part of a series on institutional support for student assessment. This report, which covers the second stage of the study, analyzes the results of a national survey of postsecondary education institutions that examined how institutions approach student assessment, their patterns of organizational and administrative support, and…
Descriptors: Accreditation (Institutions), Administrator Role, Associate Degrees, College Role
