Describes the use of the newly developed Demographic Advertising Analysis in assessing social positions and their presentations in advertising. Young adults (N=45) rated 12 television commercials and found little difference in prestige of sexual or marital status or occupation. Outwardly religious, political, ethnic, or lower-class representation…

Data are presented on the validity and reliability of a new form of employee honesty testing: "The Integrity Interview." Results indicated that this instrument was a reliable alternative to commonly used written measures, although further study is needed to establish normative data across different employee populations and settings.…

When using assessment instruments for personnel purposes, identify the purposes of assessment, specify criteria for excellent performance, determine behavior standards, and select appropriate methodology. Correlation analysis is a useful technique for establishing the validity of an instrument. (SK)

Developed and validated Job Satisfaction Scale (JSS) in series of studies from 1980 to 1991 involving over 600 helping professionals. Across administrations, alpha reliabilities ranged between 0.83 and 0.91, and reliabilities of intrinsic and organizational satisfaction subscales ranged from 0.85 to 0.90 and 0.78 to 0.90, respectively. (Author/NB)

Centers on the development of an art test for determining subjects' preferences for simple and complex design, particularly the Uduehi preference test. Finds that this test truly represents elements of design from least to most complex; subjects preferences for designs increases with complexity; and the test is suitable for cross-cultural studies.…

Investigates the relationship between lesbian internalized homophobia and various psychosocial variables in a national sample of 157 women. Discusses development of the Lesbian Internalized Homophobia Scale and provides evidence in support of its reliability and construct validity. Highlights the importance of addressing internalized homophobia…

Pennsylvania adult literacy providers who responded to a survey (35 of 93) were generally satisfied with assessment tools for English as a Second Language. Problem areas included writing assessment for placement; measures of progress in reading, writing, and speaking; and diagnostic tools for grammar, pronunciation, and student interests and…

Differential item functioning (DIF) analyses are used to identify items that operate differently between two groups, after controlling for ability. The Simultaneous Item Bias Test (SIBTEST) is a popular DIF detection method that matches examinees on a true score estimate of ability. However in some testing situations, like test translation and…

This article reviews the internal consistency reliability of multicultural competency instrumentation. Additional psychometric properties are qualitatively reviewed for commonly used instruments and 5 other measures of multicultural competency that have not previously been reviewed in the literature. Results indicate that the most widely used…

We developed a single-item pictorial measure of community connectedness, building on the theoretical and methodological traditions of the self-expansion model (Aron & Aron, 1986). The Inclusion of Community in the Self (ICS) Scale demonstrated excellent test-retest reliability, convergent validity, and discriminant validity in a sample of 190…

With increasing emphasis upon accountability, assessment in general, and communication competency in particular, is placing more demands upon human and financial resources. Therefore, those making the decisions about what and how to assess various factors must make informed, ethical, and responsible decisions. To that end, this paper provides a…

In response to growing concern about the lack of basic writing skills, this paper presents an overview of the issues involved in selecting a method for the assessment of students' writing skills. After general criteria for determining the appropriateness of a writing evaluation procedure are outlined, the merits and limitations of objective tests…

A study examined the extent to which a 19-item short form of the Speech Evaluation Instrument (SEI) is a reliable instrument, what factor structure emerges from the analysis, and how that factor structure compares to that reported for the 30-item long form of the SEI. Subjects, 606 undergraduates enrolled in speech communications classes at two…