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Download full textEason, Sandra H.; Thompson, Bruce – 1989
The utilization of program evaluation may be made more effective by means of the application of contemporary persuasion theory. The Elaboration Likelihood Model--a model of cognitive processing, ability, and motivation--was used in this study to test the persuasive effects of source credibility and involvement on message acceptance of evaluation…
Descriptors: Administrators, Cognitive Ability, Cognitive Processes, Credibility
Deboeck, Guido; Kinsey, Bill – 1980
The study summarizes discussions and conclusions of the Regional Workshop on Monitoring and Evaluation of Rural Development Projects in East Africa (Nairobi, Kenya, April 1979), whose purpose was to share lessons learned from field experiences in managing information for rural development. An initial section summarizes information in papers…
Descriptors: Administrator Role, Change Agents, Data Analysis, Data Collection
