This article provides questionnaire items and a theoretical model of factors predictive of customer loyalty for use by administrators to determine ways to increase repeat purchasing in their continuing education programs. Prior studies in the literature are discussed followed by results of applying the model at one institution and a discussion of…

Program evaluations in the literature for evening classes generally fail to examine impact-related questions and focus instead on satisfaction with services and curricular offerings. This study examined the consequences for students if evening classes were not available. All student groups reported negative impacts on degree completion and…