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Download full textHodge, Laurin; Proudford, Karen L.; Holt, Harry, Jr. – Research in Higher Education Journal, 2014
Business educators have been challenged to provide a learning experience that prepares graduates to successfully compete in a dynamic business environment. The insistence on building demonstrable competencies prior to entering the workforce has led to a shift in the academic community. Experiential learning has gone from the uncommon, exceptional…
Descriptors: Experiential Learning, Relevance (Education), Business Administration Education, Undergraduate Study
Young, Mark; Collins, Marianne K. – Journal of Instructional Pedagogies, 2014
This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…
Descriptors: Cognitive Style, Integrated Curriculum, Curriculum Design, Marketing
Direct linkChavan, Meena – Journal of Teaching in International Business, 2011
Using qualitative and quantitative analysis this paper presents a teaching model based on experiential learning in a large "International Business" unit. Preliminary analysis of 92 student evaluations determined the effectiveness of experiential learning to allow students to explore the association between theory and practice. The…
Descriptors: Student Evaluation, Student Attitudes, Teaching Models, International Trade
