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Embedding the Sustainable Development Goals into Higher Education Institutions' Marketing Curriculum
Peer reviewed
Direct linkBarbara Tomasella; Bilal Akbar; Alison Lawson; Richard Howarth; Rebecca Bedford – Journal of Marketing Education, 2024
The 21st century's growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations' (UN) Sustainable Development…
Descriptors: Marketing, Business Administration Education, Teacher Attitudes, Student Attitudes
