The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

This article demonstrates how, and provides all necessary material, to utilize experiential classroom integration of an earthquake insurance policy as an engaging and immersive tool to introduce business law students to applied contract analysis and interpretation. Students also gain an understanding of insurance concepts through this exercise.…

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social…

Few academic disciplines make as frequent use of experiential learning exercises as marketing and sales. This is particularly true in selling courses, where a sales role play often serves as a culminating exercise in which students are tasked with building rapport with a buyer, uncovering buyer needs, overcoming objections, and closing a sale.…

Popular game shows offer educators the opportunity to develop active-learning exercises that provide students with a real-world connection to analytical reasoning and methods. We describe a classroom assignment developed for quantitative business courses based on the Monty Hall Problem (MHP), a probability puzzle with ties to the long-running…

This article describes a game show-style classroom exercise that is appropriate for any management-related courses that wish to enrich students' understanding of a key phase of the hiring process. The activity introduces the importance of job descriptions and job specifications through a semiscripted unstructured interview patterned after a…

"Wild Learning" answers a call in the educational community for practical, easy-to-implement activities that bring core curriculum out of the classroom and into the outdoors. Outdoor learning has risen in popularity in recent years, and it has tremendous benefits. Being outside is healthier, helps children form a strong connection to the…

This book presents a curriculum model for preparing white preservice teachers to be successful in urban contexts. It is based on more than 15 years of ethnographic teacher research generated within an intensive immersion course designed by the author, called the Philadelphia Urban Seminar. Specifically, the model shows how to complicate white…

"Introducing Engineering to K-8 Students" will provide you with the tools you need to incorporate engineering design into your classroom. Rather than prescribing a specific curriculum to follow, this book will help you engage your students with hands-on, open-ended engineering design problems that can be easily integrated into your…

Information sharing is a critical aspect of effective team functioning. However, it can be challenging to discern whether the information communicated is fact, opinion, or someone's best guess (FOG) due to the varied understandings, assumptions, and interests team members bring to any collaboration. In this article, we introduce a role-play…

Readers can explore 13 teaching innovations presented at the 2020 Association for Business Communication (ABC) annual international conference hosted online. Typically held in a large hotel ballroom, this year's "My Favorite Assignment" sessions were adapted to an asynchronous virtual conference. These assignments are designed to teach…

Courses: Research methods for undergraduates or graduates. Objectives: The aims of this activity are: (1) to clarify the basics of experimental design; (2) to illustrate the concept of levels of measurement; (3) to demonstrate in-person/hands-on data collection procedures; (4) to understand and practice the steps in null hypothesis testing; and…

Use this book to move science learning out of the classroom and into everyday life. Science has a profound capacity to transform how we experience the world, but it can be challenging to foster transformative experiences. When it comes to the science classroom, too often the Las Vegas slogan applies: What happens here stays here. Based on over 20…

This article introduces an assignment that will help instructors effectively teach media grammar and convergence to their students. Hybrid letter writing (HBL) is an experiential learning assignment where students learn about media grammar and convergence by experiencing it. The current modus operandi of teaching convergence and media grammar is…

Course: Qualitative Research Methods. Objectives: To provide students with an experiential understanding of the six steps to conducting a thematic analysis: (1) gaining familiarity with the data, (2) creating coding categories or subcategories, (3) generating themes, (4) reviewing themes, (5) labeling themes, and (6) identifying exemplars. To help…