This article describes an interactive activity for the first week of an undergraduate Strategic Management (SM) or Business Policy and Strategy (BPS) course. This activity is designed to foster student engagement, which is critical to both the teaching of theory and the practice of strategy while reinforcing course learning objectives regarding…

Teamwork skills are an important part of business school curriculum typically taught using project-based experiential methods. This paper presents best practices for teaching teamwork skills to Gen Z students using a project-based learning, peer mentoring approach. With experiential learning theory as a guide, an interdisciplinary process was…

The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model…

Client projects have long been recognized for their value as an experiential learning device and as a way to increase a wide range of skills, including critical thinking and problem solving. The extant literature, however, has not fully explored the relationship among student attitudes, learning outcomes, and project evaluations. Through…

The authors evaluated the effect on learning of using case studies in business statistics courses. The authors divided students into 3 groups: a control group, a group that completed 1 case study, and a group that completed 3 case studies. Results evidenced that, on average, students whom the authors required to complete a case analysis received…

In this article, the authors present the Extended Buying Center Game (EBCG), an experiential exercise that integrates marketing concepts and theory with a strong emphasis on industry skills and that does so in an adaptive course design format. The focus of the EBCG is on organizational buying behavior, buyer-seller interaction, and marketing…

The objective of this study was to investigate the impact of course design on both actual and self-reported student outcomes. The authors examined data gathered from three courses, each with a different design, during one semester at a major university in the Southwest. One passive design was used and was patterned after the traditional method of…