Purpose: This viewpoint aims to discuss the transformative role, the current challenges and the outlook of sustainability accounting education (SAE). Design/methodology/approach: Higher education institutions (HEIs) have a "social responsibility" to foster competencies and skills for sustainable development within their student bodies…

This paper presents the results of a multi-year effort to redesign the introduction to business course at Western Michigan University. ScrimmageSIM, a business simulation that emulates commercial ERP systems, provides the core experience in the course and is a mechanism for students to develop their understanding of business with a focus on…

Despite collaboration being integrated into business education, challenges remain in preparing students to collaborate in modern organizations. This challenge is partially due to educators primarily focusing on within-team collaboration while, due to increased work complexity, organizations have moved to multiteam systems which also require…

The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM's expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is…

The role and importance of sustainability are increasing multi-fold, and responsible organizations across the globe are aligning with the United Nations (UN) Sustainable Development Goals (SDGs). Integrating the UN SDGs into marketing education, especially curriculum, has received scant attention in the marketing education literature, even though…

As a business communication teacher walks into their classroom ready to introduce a wonderful new teaching object, they are riding on a wave of spiritual joy. They know that they are about to transport their students into new business communication skills. It's magical. "My Favorite Assignment" is Association for Business Communication's…

The peer-mentoring relationship can present opportunities that are different from the typical mentor-mentee relationship as the individuals have about the same level of experience and are often about the same age (Angelique et al., 2002). Accordingly, the peer-mentoring relationship's intent is generally characterized as information sharing rather…

Research suggests the current generation of learners (called Zoomers or Gen-Z) takes a values-driven approach to their careers. Increasingly, this generation seeks out workplaces that center issues of sustainability, social responsibility, diversity, equity and inclusion. The preferences of Gen-Z suggest that building business programs that focus…

The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

Work motivation is a core component of many management courses. However, its effective teaching can be hampered by the fragmentation and seeming incoherence of the various theories of work motivation. To address this challenge, we describe an interactive role-play activity that induces students to synthesize, apply, and compare several theories of…

New technologies shape the market by requiring hybrid skills for accounting professionals. Serious games may help to prepare students by cultivating these skills. However, an improper game application may disrupt students' skill development. A guide is necessary to avoid a disruptive scenario by making serious games a proper teaching methodology…

Situational leadership is a popular management training tool, yet scholars criticize the model's limitations and conflicted empirical support. Management educators are left with a lack of clarity on how to present situational leadership, and this article seeks to address the gap in teaching practice. The experiential role-play activity presented,…

Purpose: Integrated marketing communications (IMC) is possibly "the richest and most accessible service-learning experience" in the marketing curriculum (Petkus, 2000, p. 68). Yet, despite this recognition, scholars and practitioners continue to lament the pronounced theory-practice gap between how IMC is taught and the practice of it in…

In-class debates are an effective teaching method to cover contentious subjects. This article presents an experiential exercise in which students participate in debates pertaining to the inherent conflict between businesses' profit motive and the broader interests of society. Included in this article are classroom instructions for the exercise and…

Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of "consumer decision-making." The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and…