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Szendrey, Julie – Journal of Education for Business, 2022
The IRS Volunteer Income Tax Assistance (VITA) program provides free income tax preparation and filing services for low- and moderate-income households. Accounting students from universities across the U.S. have provided these services for many years. A partnership has been in place for five years between VITA and the marketing research course at…
Descriptors: Marketing, Business Administration Education, Volunteers, Outreach Programs
Bodell, Rachel – Christian Higher Education, 2021
A relatively new pedagogical approach termed "faith and learning in action" (FLA) involves crafting an assignment to include faith integration (FI) in a way that inspires the learned action of an academic subject through service-learning (SL). This study incorporated experiential learning methods in the employment of FLA into a…
Descriptors: Marketing, Service Learning, Student Projects, Beliefs
Aho, Wayne; Cagle, Wendy; Marvel, Jon; Smith, Michael; Wright, Edward – International Journal for Business Education, 2021
Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with…
Descriptors: Student Projects, Active Learning, Experiential Learning, Business Administration Education
Dick, Natalie; Ciletti, Dorene; Dick, Ronald – Journal of Service-Learning in Higher Education, 2021
Experiential learning pedagogies, including service-learning, can be used in the business classroom to connect theory and practice. An increasing body of literature demonstrates a trend toward service-learning integration into the business classroom and shows that service projects can potentially support learning outcomes for business students.…
Descriptors: Service Learning, Experiential Learning, Business Administration Education, Theory Practice Relationship
C. M. Dubay; Melanie B. Richards – Marketing Education Review, 2024
Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance learning experiences, streamline administrative tasks, and foster personalized education. As the use of AI by students and instructors expands, it is crucial to carefully consider both its…
Descriptors: Artificial Intelligence, Student Projects, Active Learning, Technology Uses in Education
Anne Demartini – Experiential Learning and Teaching in Higher Education, 2021
This practice-based approach argues service learning can teach social justice in parks & recreation management education. The US parks system creation and history is rooted in injustice. Use of US parks and park service employment remain inequitable today. Significant work must be done in the provision of recreation and park services to all…
Descriptors: Social Justice, Service Learning, Parks, Recreation
Jackson, Denise; Meek, Stephanie – Accounting Education, 2021
There is increasing pressure on higher education institutions to better prepare students for future work, augmented by widespread measurement of their performance using graduate employment metrics. Accounting is no exception with growing attention on whether, and in what ways, accounting curricula is aligning to labor market demands. This paper…
Descriptors: Business Administration Education, Accounting, Career Readiness, Authentic Learning
Gundala, Raghava Rao; Singh, Mandeep; Cochran, T. Kathleen – Journal of the Scholarship of Teaching and Learning, 2018
Experiential learning projects have become a mainstay of a multitude of undergraduate business courses as they allow students to apply theoretical knowledge to real-world issues. At the graduate level, the use of case studies is a primary teaching method, but one cannot fail to notice an increase in the interest and use of experiential learning…
Descriptors: Experiential Learning, Business Administration Education, Integrated Activities, Student Attitudes
Crutchfield, Tammy Neal – Journal of Education for Business, 2017
Business service learning projects have the potential to be a state-of-the-art instructional laboratory to teach and apply theory and make a substantial impact on the community. In this article, the author presents a service learning project that is embedded in two consecutive required courses of the marketing major and has been conducted and…
Descriptors: Service Learning, Required Courses, Marketing, Business Administration Education
Wang, Liz; Calvano, Lisa – Journal of Education for Business, 2018
Service learning (SL) is gaining popularity in business schools as a way to supplement traditional pedagogies. Research indicates that SL improves particular learning outcomes, but little is known about how this happens. Using Kolb's theory of experiential learning, the authors develop and test a conceptual model that explains how SL activates the…
Descriptors: Undergraduate Students, Business Administration Education, Marketing, Service Learning
Wu, Yinglu; Martin, James – Journal of Teaching in International Business, 2018
The bottom of the pyramid (BOP) market has gained importance in international entrepreneurship due to its large market potential. Drawing on the literature of international business education, as well as social entrepreneurship and international entrepreneurship education, we propose a course to educate students how to develop business intimacy…
Descriptors: Study Abroad, Entrepreneurship, Business Administration Education, Experiential Learning
Sebby, Angela G.; Brown, Carroll – Research in Higher Education Journal, 2020
Since the beginning of the 21st century, relevant education and the advancement of student learning have become areas of increasing concern in a rapidly changing work environment. Industry-based experiential learning activities provide students with the opportunity to apply classroom concepts and achieve immersed levels of learning. As the…
Descriptors: Hospitality Occupations, Management Development, Experiential Learning, Tourism
Johnson, Jeffrey E.; Jordan, Matthew L. – Journal of Teaching in International Business, 2019
The value of the inclusion of experiential learning opportunities in international business education has been well established in the literature. We set out to examine industry-identified skills and experiences that could lead to enhanced employability and early career performance. Through our extensive review of theory, empirical work, leading…
Descriptors: Experiential Learning, International Trade, Business Administration Education, Industry
Volchok, Edward – Cogent Education, 2017
A first-time service-learning instructor explores balancing the obligation to help students achieve approved learning outcomes with ensuring that the service-learning partner receives value from the project. This is a vexing issue because few students deliver professional work. The author recommends that while students must be the instructor's top…
Descriptors: Service Learning, College Faculty, Teacher Attitudes, Business Administration Education
Furutan, Omid – Research in Higher Education Journal, 2014
Management faculties often use cases, simulations, and research projects to achieve learning objectives in the Principles of Management class. This class typically aims to introduce students to the topics of "planning, organizing, coordinating, staffing, directing, budgeting, controlling, and evaluating functions of management; leadership…
Descriptors: Service Learning, Experiential Learning, Educational Principles, Educational Practices