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Direct linkRaska, David; Weisenbach Keller, Eileen – Marketing Education Review, 2021
To assist marketing students during their college experience we developed, over the course of 10 years, an innovative approach to teaching that connects classroom education, career finding, and job-skill development. We linked two required courses, one student organization, and many companies together to create the Underground Agency. The Agency…
Descriptors: Marketing, Teaching Methods, Career Choice, Job Skills
