This paper details an experiential influencer marketing project in which students acted as micro-influencers to develop and promote their personal brands using social media accounts and blogs. Students reflected on their strategic decisions and performance in six weekly Slack posts. The pre-launch preparation, along with students' successes,…

This study contributes to the growing body of research on telecollaboration in Asia-Pacific contexts. Grounded in experiential learning, the goal of this Hong Kong-U.S. project is to promote autonomy in undergraduate education in the Hong Kong context. Participants include 55 undergraduate English majors at a public research university in Hong…

Cyberbullying takes place when the Internet is used purposefully to cause harm or discomfort to a specific person or group of persons. Because of the fast growth of digital technologies, cyberbullying is replacing physical bullying and becoming a prevalent social problem around the world. This study outlines the author's efforts of integrating…

In a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential cross-cultural exercise that enables students to develop new enterprises in collaboration with other students in a different country…

The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…

The needs of learners are changing rapidly and continually in response to an environment that is characterized by change at economic, political and technological levels. There is greater pressure on universities to work more closely with employers in contributing to the process of economic development through the creation of a skilled workforce.…

The Electronic Studio, developed by the Rice University (Texas) Center for Technology in Teaching and Learning (CTTL), serves a number of purposes related to the construction and development of learning projects. It is a workplace, a display area, and a repository for tools, data, multimedia, design projects, and personal papers. This paper…