To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences…

Research from the field of non-formal education (NFE) in youth work emphasises the central role of experiential learning and learning in groups. The present paper aims to research teaching methods and teaching forms in NFE in youth work. The research sought to answer the following research questions: 'What teaching forms can be found in NFE for…

The evaluation literature reflects a long-standing interest in ways to provide practical hands-on training experience in evaluation courses. Concomitantly, some funders have shown rising expectations for increased accountability on the part of Community-Based organizations (CBOs), even though agencies often lack the associated funding and…

Service learning (SL) is a widely utilized strategy in higher education for providing direct real world experiences that relate to course content (Freeman & Knopf, 2007). Research suggests that SL experiences are successful in changing cultural and social bias (Dunn-Kenney, 2010) while helping to reinforce the learning objectives in both…

Educators continually seek innovative methods by which to engage students. Kolb's experiential learning theory was a catalyst for designing and incorporating a pop-up retail consignment store into a junior level retail promotion course. After five years of use and refinement, the project has proven to be a powerful method to engage students in the…

In a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential cross-cultural exercise that enables students to develop new enterprises in collaboration with other students in a different country…

Objective: Develop, implement, and evaluate an intervention (a guided experiential assignment) to improve nutrition students' attitudes toward working with older adults. Design: A quasi-experimental design with an additional qualitative component (mixed methods). Setting: A North Central land-grant university. Participants: 100 college students…

Assessment data from both an FYE-infused general education course (N = 153) and a first-year seminar (N = 392) were analyzed to identify students' perceptions about projects that required significant participation in out-of-class activities as an integral part of the course. The results from this analysis revealed that in addition to increasing…

This study investigates student teachers' opinions about learning "instructional technology and material preparation" subjects in a hypermedia-based constructivist learning context. A qualitative case study design was employed. The students of one classroom were the focus of an in-depth investigation by means of interviews, which were…