Using a case study of London Zoo's BUGS (Biodiversity Underpinning Global Survival) exhibit, this article assesses the role of experiential learning in raising biodiversity knowledge, concern and potential pro-conservation actions. Using Personal Meaning Mindmapping, a novel method in visitor research, the study examines how adult visitors relate…

The problem to be investigated by this study is whether museum visitors' history content knowledge is enhanced by their museum experience and whether their lived experiences played a role in their learning. The study is based on the theories of experiential, informal and free-choice learning. A qualitative design examined the lived experiences of…