Want to send a message that 99% of your audience will read? Many Extension professionals are familiar with using social media tools to enhance Extension programming. Extension professionals may be less familiar with the use of mobile phone text-based marketing tools. The purpose of this article is to introduce SMS (short message system) marketing…

This booklet provides extension personnel with basic information on how to help handicapped individuals through referral to the appropriate service provider. A series of steps is suggested for locating help for a client when no appropriate service provider can be readily located. Lists are then presented of possible sources of help in these areas:…

While volunteers are important for Cooperative Extension Services, Extension agents encounter problems in the training of volunteers, the supervision of volunteers, and the completion of reports on volunteers. The use of middle management level volunteer coordinators can alleviate these problems. Extension agents can train their best volunteers as…

Extension leadership articulated several broad goals for the use of microcomputers within cooperative extension. These included providing information, service to clients, office automation, and enhancement of the educational process. A questionnaire was administered regarding microcomputer use within Washington State University County Cooperative…

Reports on the development, implementation, and evaluation of a nutrition in-service training program for New York Cooperative Extension Agents. Results showed that agents who read most of the program increased their nutrition knowledge, had more positive attitudes about the by-mail approach, and increased their emphasis on current/integrated…

Volunteers have needs, abilities, and desires of their own. The skilled and caring extension agent will use management and supervision principles to fully use all of those needs and abilities. (LRA)

Developed to provide community animators or facilitators, extension workers, and trainers in east, central, and southern Africa with units and modules useful in compiling training courses to meet their own needs, this three-part guide includes, for each target group, a discussion of the group's needs/problems and roles and suggests learning…

Extensionists need to make the "ASIAn Connection"--become Aware of the spectrum of research, Select program-related research, Integrate research from many disciplines, and Apply it in a way useful to clientele. Extensionists currently use a wide variety of traditional techniques to make the "ASIAn Connection." One relatively new technique has…

Presents a marketing decision model and other methods that extension agents may use in presenting extension programs dealing with the problems of marketing agricultural commodities. (MF)

The case description of an adult education program in Tanzania contained in this document is part of a set that reflects a cooperative effort by adult educators to increase international understanding of various educational programs for adults in their societal context. A face sheet provides this information: name, organization, and address of the…

Discusses training needs of agricultural students and the process, activities, and resources utilized by a simulation game designed to encourage development of appropriate conflict resolution and communications skills and to create awareness of agricultural extension needs. Summarizes results of field test evaluation of VILLAGE and deficiencies in…

This document contains two case studies of adult education programs in Cameroon. Both case studies begin with a "face sheet" on which is recorded basic information about the program and the case study itself. One case study is intended to evaluate the impact of the agricultural university center in the Dschang area from 1977-1987 and to…

"Understanding World Agriculture" is a 3-year project (1984-1987) designed to mobilize resources of the Cooperative Extension Service (CES) to enhance citizen understanding of political, economic, technical, and social factors relating to world problems of hunger and poverty and to the stake of the United States in international…

The article presents a teacher training model based on the Agricultural Extension Service Agent Model to meet the educational needs of handicapped students in rural areas. The model involves training regular classroom teachers to become in-house specialists on maintaining the mildly handicapped student in the regular classroom. (DB)

This manual is intended for extension workers involved in rural development programs in developing nations. The focus is on communication skills and education and is aimed at the trainers of extension workers. There are four main sections with each section divided into units with handouts and activities. Section 1, "Basic Education…