In this era of accountability, Extension agents are expected to evaluate their programs for accountability. New Extension agents are not exempt from this expectation. If they lack evaluation capacity, this scenario can contribute to frustration and burnout. Therefore, it is paramount to explore new Extension agents' evaluation challenges and…

Extension professionals help important agricultural sectors across the country resolve challenges using science-based practices that enhance environmental and social wellbeing while supporting businesses. Nursery and greenhouse growers comprise one of the largest sectors of U.S. agriculture, and this group is challenged to conserve water without…

Water quality and availability are critical issues currently addressed by agricultural education professionals. Extension professionals need to employ innovative approaches to help residents adopt practices and technologies to reduce the impact of urban landscapes on water resources. This study explored how individuals' dissatisfaction relative to…

The demand for sustainable agriculture has increased, and many institutions, including the University of Florida, have adopted agricultural sustainability as a major goal. Extension has been identified as a critical information source, important in disseminating sustainable agricultural growing techniques. However, research has demonstrated that…

As change agents, Extension educators may begin their program planning by identifying the audience's perceived barriers and benefits to adopting some behavior that will benefit the community. Extension professionals and researchers have used in-person focus groups to understand an audience, and they can also administer them as…

Extension educators endeavor to create and measure outcomes beyond knowledge gain. The purpose of this qualitative study was to explore the role of social marketing as a method for creating behavior change within the University of Florida Extension system through key leader opinions. Additionally, the study sought to identify perceptions about…