This paper describes the development of a faculty liaison position created to increase collaboration between Extension and other university units and provides original research assessing the programmatic outcome. An assessment of initial collaborations was done, and a survey was given to university faculty to assess their impressions of Extension at the start of the position and after four years. The position provided a significant increase in collaborative projects and reported collaboration, and reported perceptions of Extension improved, while the ability to define the terms Extension and land-grant did not change. Suggestions for improving upon such a position are made.