Want to send a message that 99% of your audience will read? Many Extension professionals are familiar with using social media tools to enhance Extension programming. Extension professionals may be less familiar with the use of mobile phone text-based marketing tools. The purpose of this article is to introduce SMS (short message system) marketing…

This booklet provides extension personnel with basic information on how to help handicapped individuals through referral to the appropriate service provider. A series of steps is suggested for locating help for a client when no appropriate service provider can be readily located. Lists are then presented of possible sources of help in these areas:…

While volunteers are important for Cooperative Extension Services, Extension agents encounter problems in the training of volunteers, the supervision of volunteers, and the completion of reports on volunteers. The use of middle management level volunteer coordinators can alleviate these problems. Extension agents can train their best volunteers as…

Extension leadership articulated several broad goals for the use of microcomputers within cooperative extension. These included providing information, service to clients, office automation, and enhancement of the educational process. A questionnaire was administered regarding microcomputer use within Washington State University County Cooperative…

Volunteers have needs, abilities, and desires of their own. The skilled and caring extension agent will use management and supervision principles to fully use all of those needs and abilities. (LRA)

Extensionists need to make the "ASIAn Connection"--become Aware of the spectrum of research, Select program-related research, Integrate research from many disciplines, and Apply it in a way useful to clientele. Extensionists currently use a wide variety of traditional techniques to make the "ASIAn Connection." One relatively new technique has…

Presents a marketing decision model and other methods that extension agents may use in presenting extension programs dealing with the problems of marketing agricultural commodities. (MF)

This document contains two case studies of adult education programs in Cameroon. Both case studies begin with a "face sheet" on which is recorded basic information about the program and the case study itself. One case study is intended to evaluate the impact of the agricultural university center in the Dschang area from 1977-1987 and to…

"Understanding World Agriculture" is a 3-year project (1984-1987) designed to mobilize resources of the Cooperative Extension Service (CES) to enhance citizen understanding of political, economic, technical, and social factors relating to world problems of hunger and poverty and to the stake of the United States in international…

This manual is intended for extension workers involved in rural development programs in developing nations. The focus is on communication skills and education and is aimed at the trainers of extension workers. There are four main sections with each section divided into units with handouts and activities. Section 1, "Basic Education…

Three groups were surveyed to determine the preferred modes of learning of persons directly associated with cooperative extension education in North Carolina. The modes of learning stated on the questionnaires were doing, touching/feeling, smelling, tasting, seeing, hearing, and discussing. Three groups completed the questionnaire: targeted…

This module is the third in an inservice education series for extension professionals that consists of seven independent training modules. It covers how to acquire and exercise leadership skills and how to identify, recruit, develop, and work with community leaders. The three units in this 12-hour workshop are identifying and working with leaders,…

This module is the fourth in an inservice education series for extension professionals that consists of seven independent training modules. It focuses on how to determine the need for the extension educator's involvement in issues and how to understand the economic, social, political, and environmental contexts in planning, designing, and…

This module is the fifth in an inservice education series for extension professionals that consists of seven independent training modules. Its purpose is to provide the conceptual foundation and practical skills needed to work effectively with groups and organizations. Five units cover networking, communicating one-to-one, moving up and down and…

This module is the first in an inservice education series for extension professionals that consists of seven independent training modules. It focuses on the history, mission, values, and networks that make the Cooperative Extension System and the land-grant institutions unique. A relatively brief 9-hour orientation workshop for new extension…