Eye tracking has been utilized for decades to study perceptual processes in a range of fields, and it has proven particularly useful for studying how the viewing behaviours of experts and novices within a field differ from one another. This article reports on a study that uses eye tracking to examine patterns in the ways that visual communication…

The purpose of this study was to compare the effect of instruction enriched with either simple or complex graphics on perception, interpretation of visuals in terms of the visual language used, and on the orientation of attention on visuals during perception and interpretation of visuals. The study was designed based on the randomised…