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Direct linkNazila Babakhani; Leo Paas; Sara Dolnicar – International Journal of Social Research Methodology, 2023
Instructional Manipulation Checks (IMCs) are intended to detect inattention, a common occurrence in survey responding. We use eye tracking to empirically assess the attention that survey respondents dedicate to a short and a long IMC. We find that all 21 respondents pass the short IMC. In contrast, six respondents fail the long IMC. Our…
Descriptors: Attention, Attention Control, Online Surveys, Computer Mediated Communication
